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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.

With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

• Sales Rank: #51380 in Books
• Published on: 2013-11-03
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x .50" l, .70 pounds
• Binding: Paperback
• 248 pages

About the Author

Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Enjoyed it!
By R. Valentine
Needed for college class - very thorough. Enjoyed it!

0 of 0 people found the following review helpful.
Thorough and well written
By MotherofBoys
Everything you need to know media-wise in one place.

0 of 0 people found the following review helpful.
College classbook
By Khawk
College class book.

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[K909.Ebook] PDF Download Lillian Bassman: Women, by Deborah Solomon

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With more than 140 of her best images reproduced in stunning tritone, including many never published before and others not seen since they appeared in the pages of the legendary Harper's Bazaar of the 1950s, Lillian Bassman: Women offers a retrospective view of an extraordinary career in photography.
At 91 and still hard at work, Bassman is a beloved figure in the pantheon of fashion photographers. Her signature style, once described by Richard Avedon as making "visible that heart-breaking invisible place between the appearance and the disappearance of things," offered a sensuous and intimate vision of modern women. Says Judith Thurman, "Bassman's women--perennially soulful,elusively chic--have the poignance of an endangered species."
Well-known art writer and journalist Deborah Solomon contributes an introduction. An illustrated chronology gives a cinematic overview of a remarkable life.

• Sales Rank: #278401 in Books
• Brand: Brand: Harry N. Abrams
• Published on: 2009-10-01
• Original language: English
• Number of items: 1
• Dimensions: 13.00" h x 1.00" w x 10.00" l, 4.65 pounds
• Binding: Hardcover
• 240 pages

Features

• Used Book in Good Condition

About the Author
Deborah Solomon is the author of Utopia Parkway: The Life and Work of Joseph Cornell and Jackson Pollock: A Biography. She writes the weekly "Questions For" column in the New York Times Magazine, where she is also known for her profiles of people in the art world. Previously, she was art critic for the Wall Street Journal. She lives in New York City.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Beautiful
By MaryB
If you love fashion photography or beautiful images in general, do not hesitate to buy this book. Incredible images in a beautifully put together book. There is something so otherworldly about Bassman's photos - it's as though your looking at a dream sequence. I found it easy to get lost in her work.
All images are in black in white - and take up the entire page. Truly stunning. I'm thinking about buying a second copy so I can frame some of the images.

2 of 2 people found the following review helpful.
INCREDIBLE!
By C. Richter
If you enjoy fashion and have a love of photography, this is a must-have book. Fabulous black and whites throughout show Bassman's keen touch.

1 of 2 people found the following review helpful.
Fabulous Lillian Bassman Coffee Table Book
By Dana B
The prints are wonderful (which if you are considering this, you already know). The book is a large hard cover (about 11x14 eye balling it). There is a short introduction, then the book is one beautiful photograph after another. (Usually 1 photo per 2 page spread). Most images take up a page to a page and a half with the title and date opposite page. The book has approximately 230 pages.

Lillian Bassman is a true master of photography. Her amazing high contrast fashion and beauty work never cease to amaze me. She is most know for her black and whites, which this book is full of. This book covers a selection of her work from the 1940s to the 1990s.

The info in the about section is now incorrect. As of February 13, 2012, Lillian Bassman passed away, although its said she kept shooting until the end of her beautiful long life.

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[T928.Ebook] Download PDF The Basket Moon, by Mary Lyn Ray

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In a lyrical, elegant coming-of-age picture book, a boy begins to doubt his heritage when he hears taunts of "hillbilly" and "bushwhacker, " while accompanying his father to the big city. Color illustrations throughout.

• Sales Rank: #302951 in Books
• Published on: 1999-09-01
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x .38" w x 8.88" l, .95 pounds
• Binding: Hardcover
• 32 pages

From Publishers Weekly
Weaving in authentic details as seamlessly as Pa weaves the splints in his baskets, Ray (Mud; Pianna) pays homage not only to a time-honored craft, but to the way traditions link one generation to the next. A boy growing up in the hills above the Hudson Valley longs to accompany his father to town, where each month he takes his baskets to sell: "He always went when the moon was round, to have it for a lantern if he was late returning." As the seasons turn, the boy continues to watch and wait, listening to the stories Pa tells, observing the men at their basket weaving. Then after his ninth birthday, "I began to see Pa studying me the way he checked a basket when it was finished"; at the next full moon the boy is allowed to go to town. The journey opens the world to him, in more ways than one; the boy will never view his life the same way again. Ray's subtle symbolism and poetic language create a story that will linger with readers for many moons. And Cooney's (Ox-Cart Man) scenes are as pristine as the narrative. From countryside to bustling early- 20th-century metropolis, her deft brush picks out a few carefully chosen details to balance the ethereal simplicity of each scene: delicate fern fronds decorate the forest's undergrowth; a boy's red mittens counterpoint the muted grays of a winter scene; the iron filigree on a rooftop in town adds an elegant touch to the skyline. Author and artist unite in a tribute to the natural world humanity, and their abiding interconnectedness. Ages 4-8. (Sept.)
Copyright 1999 Reed Business Information, Inc.

From School Library Journal
PreSchool-Grade 3 This engaging book tells about a young boy's coming-of-age in an isolated rural community around the turn of the last century, and about the special baskets made by the people who live in the hills above the Hudson River. For years, the child has been eager to join his father on his monthly walk to the nearby town to sell the baskets. Pa always goes at the time of the "basket moon" (the full moon) because he needs its light to find his way home. Finally, after the boy's ninth birthday, he accompanies his father to town. He is excited by all the new things he sees there, but when a townie taunts them with "A tisket, a tasket, hillbilly basket! That's all a bushwhacker knows," he is devastated. He wants nothing further to do with basket making and wants his family to stop, too. One of his father's helpers, seeing the boy's distress, helps him to understand the artistic nature of their craft, and to value such work. The story is told by the boy in lyrical prose, and is graced by Cooney's soft-hued oil-and-acrylic paintings. The artist makes the mountains and forests glow with a suffused light that enhances their beauty and softens the family's hard life, and she artistically incorporates the various steps of basket making described in the text. An afterword explains a little of the history of these baskets and the people who made them. A luminous and deeply satisfying look back in time. Virginia Golodetz, Children's Literature New England, Burlington, VT
Copyright 1999 Reed Business Information, Inc.

From Booklist
A nineteenth-century boy watches his dad make baskets from the trees around their home in the hills of Columbia County, New York, and finally Pa allows the boy to go with him to sell baskets in Hudson. The boy enjoys the town, the trading, and the adventure, but when a townsman sneers at them as "hillbillies," he is ashamed and wants nothing more to do with the basket craft in his home. Children will understand the boy's longing to join Pa, his pride in the family work, and his bitter hurt at the insult; they will also feel his initial anger and rejection. How he finds affirmation is more subtle, and it is here that Cooney's quiet, beautiful paintings in oil pastel and acrylic express the essence of the story, weaving together from the first double-page spread to the last the basket maker's natural world and the work of his craft. The images combine folk art and landscape scenes in widening circles that include the round moon, the rolling hills, the path through the woods, the curling bark from the trees, and the arc of the workman's tools ("Under. Over. Under. Over"). That is why the round baskets are strong and beautiful. Hazel Rochman

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very good! Reasonable.
I love it.
Thank you!

12 of 13 people found the following review helpful.
The end of the collection
By A Customer
This beautiful book was the last one Barbara Cooney illustrated before her death in March of 2000. The story and pictures are great. A must-have for Cooney fans.

5 of 5 people found the following review helpful.
A gentle, entertaining story for young readers.
By Midwest Book Review
A young boy growing up admires his father's basket-making skills and anticipates the time when he'll be allowed to go to town to help sell them - but when the time arises, he's taunted for being a country boy. Should he be a basket maker? Barbara Cooney's illustrations enhance this gentle story.

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[S978.Ebook] Free PDF Bridge Engineering, Third Edition, by Jim J. Zhao, Demetrios E. Tonias

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The state of the art in highway bridge engineering

Fully updated with the latest codes and standards, including load and resistance factor design (LRFD), Bridge Engineering, Third Edition covers highway bridge planning, design, construction, maintenance, and rehabilitation. This thoroughly revised reference contains cutting-edge analytical, design, and construction practices, the most current information on new materials and methods, and proven, cost-effective maintenance and repair techniques. Real-world case studies and hundreds of helpful photos and illustrations are also included in this practical resource.

BRIDGE ENGINEERING, THIRD EDITION FEATURES COMPLETE COVERAGE OF:

• Highway bridge structures
• Project inception
• Project funding
• Design standards
• Bridge inspection and site survey
• Physical testing
• As-built plans and other record data
• Superstructure types
• Deck types
• Wearing surface types
• Deck joint types
• Design loads
• Design methods
• Internal forces
• Load distribution
• Concrete deck slabs
• Composite steel members
• Plate girder design
• Continuous beams
• Protecting steel superstructures
• Load rating
• Prestressed concrete
• Substructure design
• Abutments
• Piers
• Bearings
• Managing the design process
• Contract documents
• Bridge management systems

• Sales Rank: #864990 in Books
• Brand: Brand: McGraw-Hill
• Published on: 2012-03-26
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.30" w x 8.80" l, 3.25 pounds
• Binding: Hardcover
• 544 pages

Features

• Used Book in Good Condition

About the Author

Jim J. Zhao, P.E., is Chief Bridge Engineer with Nolan Associates, Inc., where he is in charge of bridge design and overall project management. He is experienced in design, teaching, and research in structural engineering and serves on the ASCE-ACI joint committees on Concrete Bridge Design and on Prestressed Concrete Design. Mr. Zhao is also the president of the Structural Engineering Institute, ASCE Maryland Chapter. He is the author of two books on bridge design and one on risk management.

Demetrius Tonias, P.E., is an award-winning author of numerous works on civil and transportation engineering. As a member of the Adjunct Engineering Faculty of Union College, he taught a variety of courses, including Bridge and Highway Engineering, Infrastructure Management Systems, and refresher courses for the E.I.T. and PE professional licensing examinations. Mr. Tonias is an accomplished software developer with extensive experience in the development of civil engineering computer applications.

Most helpful customer reviews

5 of 5 people found the following review helpful.
A useful reference for bridge engineers
By Irfan A. Alvi
This book is a textbook on bridge engineering suitable for engineering students, bridge engineers in the early phase of their careers who need to develop their knowledge base, and more experienced bridge engineers seeking a handy reference. Some key strengths of the book are:

- Updating to the LRFD code. Given how massive the LRFD code is, this book serves as a less overwhelming gateway to the code (but certainly not a subsitute for it).

- The scope goes beyond design of new bridges, to also cover inspection, maintenance, remedial design, and other practical topics, in at least enough depth to meaningfully introduce these topics.

- The writing style, and use of interesting sidebars, makes the book relatively inviting, almost fun to read.

Recommended.

0 of 0 people found the following review helpful.
It is a nice book
By Samuel
About half of the book focuses on the bridge superstructure. The chapter on management at the back of the book is not very long. There are a bunch of design examples throughout the chapters of the book that you should study real closely.

I ended up learning some more about post tensioning, pre stressing, wingwalls and some other topics inside this book, considering that I didn't take a bridge engineering course in my undergraduate (I wish I did).

If you have a chance to take a bridge engineering course, seize the moment. Considering the long bridges that are being built in countries overseas, it would be handy to know what you would be up against if you want to work on a bridge project or design a bridge one day.

I recommend this book, and I suggest borrowing it from someone you know or check it out from a library before you decide to buy the book. It is worth reading.

0 of 0 people found the following review helpful.
I bought this book to get a more knowledge about the bridge industry and I have to say so far this book is great. I am learning
By Slapaface21
I am one year into my first job as a bridge inspector/designer. I bought this book to get a more knowledge about the bridge industry and I have to say so far this book is great. I am learning great vocabulary, history about the industry and common problems that arise when inspecting and designing a bridge. I bought the kindle version and I am 21% in. As a result of buying a kindle version, there are some minor shortcomings like the links that you click on a page; there are no return links. If you select a link that jumps 100 pages ahead, and you don't remember where you left off you're screwed. But anyhow, it is great!

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• Published on: 1925
• Binding: Hardcover

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Great Historical Perception
By Martin Amance
Many readers may view the English novelists of the turn of last century as sterile and dry. This is a mistake made by the newer generations who have been beguiled by television and modern film making. One gains understanding and perspective of the past through the eyes of various writers and we can begin to see that so many of our problems in this world are of our own making. The social constrictions, the injustices wrought by the well meaning guardians of society, even the arts and sciences can conspire against us. Yet the human condition remains today just as it was well over a hundred years ago.

This novel is the first in a series of writings, three novels and several shorter stories, that make up the Forsyte Saga, a serious reading of the change from Victorian to Edwardian England and beyond. For those who wish to become authors, a serious reading of these works reveals how stories may be told. For the more historical minded, one comes to appreciate the changes in society and how they are wrought. John Galsworthy is a splendid writer and worthy of reading on many different levels.

1 of 1 people found the following review helpful.
much better than having to buy separate book
By Mary P
Just the book I was looking for, much better than having to buy separate book. Thanks.

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Panel data econometrics has evolved rapidly over the last decade. Micro and Macro panels are increasing in numbers and availability and methods to deal with these data are in high demand from practitioners.

Written by one of the world's leading researchers and writers in the field, Econometric Analysis of Panel Data has become established as the leading textbook for postgraduate courses in panel data. 

This new edition has been fully revised and updated and includes:

• A new chapter entitled Spatial Panel Data
• New empirical applications
• New material on non-stationary panels.
• New empirical applications using Stata and EViews.
• Thoroughly updated References.
• Additional exercises in each chapter

• Sales Rank: #324991 in Books
• Published on: 2013-09-23
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x .94" w x 6.69" l, 1.50 pounds
• Binding: Paperback
• 388 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Three Stars
By Kattamuri S. Sarma
It's OK

0 of 2 people found the following review helpful.
Five Stars
By Afgiraldo
Excellent book! It has a lot of examples and applications using different econometric packages. Highly recommended.

0 of 3 people found the following review helpful.
Excellent book
By Bui Thanh Trung
This book provides comprehensive analysis of panel data.

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Analyze and design fluid flow and piping systems projects

The most comprehensive reference available on this topic, Fluid Flow Handbook skillfully blends theoretical review and engineering practicality. The author, expert Jamal Saleh, provides a balanced, detailed, and extensive treatment of pumps, pipes and piping systems, hydraulics, hydrology, and more. Well-illustrated, and completely up-to-date, the Handbook offers:

• Discussion of issues critical to civil engineers, including flow in open channel, flow meters in rivers, and discharge from hydraulic structures
• Integration between physical properties, thermodynamics and heat transfer into fluid flow analysis
• Numerous applications from petroleum distribution, piping flow, valves, and other fittings
• Equations, charts, tables, solution steps, and computer programs to facilitate step-by-step calculation
• More

• Sales Rank: #4165935 in Books
• Published on: 2002-03-26
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 2.03" w x 6.30" l, 1.10 pounds
• Binding: Hardcover
• 1000 pages

From the Back Cover
THE MOST COMPREHENSIVE REFERENCE AVAILABLE ON FLUID FLOW THEORY AND APPLICATION!

An in-depth understanding of the theory and application of fluid flow is critical to every field of engineering, particularly civil, mechanical, and chemical. In Fluid Flow Handbook, hands-on expert Saleh Jamal skillfully blends theoretical review and engineering practicality to provide a resource unlike any other currently available to the field. The result is a balanced, detailed, and extensive treatment of pumps, pipes and piping systems, hydraulics, hydrology, and much more.

Along with being meticulously written, well-illustrated, and completely up-to-date, Fluid Flow Handbook offers:

* Practical examples, followed by short and precise theoretical explanations
* Equations, charts, and tables to facilitate step-by-step calculation
* Numerous applications from petroleum distribution, piping flow, valves, and other fittings
* An integration between physical properties, thermodynamics and heat transfer into fluid flow analysis
* Discussion of issues critical to civil engineers, including flow in open channel, flow meters in rivers, discharge from hydraulic structures, and more
* Other areas: nano/micro flow, flow assurance, molecular flow, Biofluid flow, etc.

If engineers involved with petroleum, water resources, chemical processing facilities, pipeline distribution systems, steam plant operation, and related areas could have only one book on fluid flow, this should be the book.

About the Author
Saleh Jamal received his Ph.D. from Lamar University in Beumont Texas. He is currently employed at INTEC Engineering in Houston, TX where his primary responsibilities include flow assurance and operability of deepwater gas and oil production and transport systems.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Errata
By Aywalk
I only referred to Section 18 but found this to be very poorly written and full of errors. The flow solution for the three branch network is wrong. In Eq. 18.9, the conversion factor for pressures is not properly accounted for, so the units are inconsistent. Not only are the symbolic Jacobian factors incorrect in Eq. 18.11 but so are the numerical derivatives (0.999 or 0.9999 instead of 1, which is clear from inspection of the system of equations and the inaccurate terms only serve to confuse the reader). The iterative solution derived is essentially a mass balance and the equations were explicit in the first place and did not require this Jacobian approach. The example spans over many pages but could have been more effectively derived and explained in one or two and it felt like the authors were trying to fill pages. Flow networks as opposed to branches are not treated. I was expecting much more to be said about two phase flow networks (which was how I arrived at this book in the first place).

1 of 8 people found the following review helpful.
Fluid Flow Handbook
By A Customer
Excellent book as a reference. Many fluid flow topics

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